International Business Environment (N1082)
International Business Environment
Module N1082
Module details for 2022/23.
15 credits
FHEQ Level 5
Module Outline
The course explains to students the nature of the operating environment for international business today. It reviews the scale, scope and trends in international business activity and evaluates the various methods that firms can use to assess, enter and develop non-domestic markets. Then the relevance is considered of factors such as culture, psychic distance, host and home country perspectives and 'green' issues on the organisation and management of international business. Throughout the course emphasis is placed on the business environment in key regions of the world, notably the European Union, North America, East and SE Asia and the transition economies of East and Central Europe. Finally, the impact of the evolving world economy, regional integration and globalisation on today's international firm is examined.
Module learning outcomes
Evaluate the key features of the international business environment and the scale, scope and dynamic nature of international business activity.
Critically understand the main characteristics of the various foreign market servicing strategies available to firms and to appreciate, in both theoretical and practical terms, the principles which govern the selection of the appropriate service method.
Recognise the impact of the host country market and its culture on inward business activity and to better understand the significance of this activity for host nations.
Evaluate crtically the nature of international firms, their organisation, structure and strategic concerns.
| Type | Timing | Weighting |
|---|---|---|
| Coursework | 25.00% | |
| Coursework components. Weighted as shown below. | ||
| Group written submission | T1 Week 8 | 100.00% |
| Take Away paper | Semester 1 Assessment | 75.00% |
Timing
Submission deadlines may vary for different types of assignment/groups of students.
Weighting
Coursework components (if listed) total 100% of the overall coursework weighting value.
| Term | Method | Duration | Week pattern |
|---|---|---|---|
| Autumn Semester | Seminar | 2 hours | 10101001010 |
| Autumn Semester | Lecture | 2 hours | 11111011111 |
How to read the week pattern
The numbers indicate the weeks of the term and how many events take place each week.
Dr Makafui Kumodzie-Dussey
Assess convenor, Convenor
/profiles/579172
Dr Rishika Nayyar
Assess convenor, Convenor
/profiles/547958
Please note that the University will use all reasonable endeavours to deliver courses and modules in accordance with the descriptions set out here. However, the University keeps its courses and modules under review with the aim of enhancing quality. Some changes may therefore be made to the form or content of courses or modules shown as part of the normal process of curriculum management.
The University reserves the right to make changes to the contents or methods of delivery of, or to discontinue, merge or combine modules, if such action is reasonably considered necessary by the University. If there are not sufficient student numbers to make a module viable, the University reserves the right to cancel such a module. If the University withdraws or discontinues a module, it will use its reasonable endeavours to provide a suitable alternative module.